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29Mar 2024

เปิดตัว Caffè Vergnano 1882 ครั้งแรกในประเทศไทย ร้านอาหารและคาเฟ่ในเครือ it’s HAPPENED TO BE a closet และ Road Of Cinnamon

As the oldest Italian coffee brand, Caffe Vergnano1882 epitomizes classic style and unparalleled excellence.

Founded in 1882 as a modest coffee roasting plant, this family-owned business has evolved over four generations, maintaining an unwavering dedication to quality. With meticulous attention to detail and time-honored roasting techniques passed down through the years, Caffe Vergnano1882 has been synonymous with authentic Italian espresso for an impressive 142 years.

 

In the late 19th century, Domenico Vergnano, the visionary behind the brand, transformed a corner of his home in Chieri, Turin, into the world's first coffee roastery. This humble space quickly became a haven for coffee lovers, serving as a hub of knowledge and community, where enthusiasts and professionals alike gathered to indulge in the art of coffee-making amidst a warm and inviting atmosphere.

 

Today, the tradition continues from the heart of Turin, where only the finest coffee beans sourced from around the globe are meticulously selected. These beans undergo a unique Slow Roasting process, ensuring that each cup of Caffe Vergnano1882 coffee not only delivers exceptional taste but also upholds the brand's legacy of excellence wherever it is enjoyed worldwide.

 

In addition to its unmatched flavor, Caffe Vergnano1882 is committed to environmental sustainability, both in its production processes and packaging. The "Women in Coffee" project, conceived in 2018 by Carolina Vergnano, embodies this commitment by supporting women engaged in small-scale coffee farming businesses. It underscores the brand's respect for women's strength and capabilities, inviting coffee enthusiasts to join in this noble endeavor.

In 2024, Mr. Joe Thawilvejjakul, Chairman of Great Earth International Company Limited and a stalwart of the Thai coffee market more than 24 years, introduces Caffe Vergnano1882 to Thailand for the first time and will be launched in every restaurants and cafés of it’s HAPPENED TO BE a closet and Road Of Cinnamon, Songwat Road. These esteemed locations hold historical significance as vital agricultural and commercial trade hubs in the past, now blending historical inspiration with contemporary trends. As one of the Ambassador Retails & Wholesales spots, they invite you to savor the timeless, satisfying taste of Caffe Vergnano1882 in its distinctive style.

Caffe Vergnano1882 — a blend of history, sophistication, and unparalleled taste.

 

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